Internet radio advertising just got a little more competitive. That’s considering TargetSpot is acquiring Ronning Lipset Radio, and together the merged company will boast a network of more than 50 partnerships with more than 1,000 stations reaching more than six million listeners a week.

Those network partners include the top tier of Web radio, from large terrestrial broadcasters like CBS Radio and Entercom to mammoth World Wide Web pure-play properties like Yahoo, AOL and Live 365. The hottest independent stations such as Big R Radio, 181.fm and 1club.fm are additionally in the mix.

TargetSpot CEO Doug Perlson is betting the combination of his company’s technology with Ronning Lipset’s sales force will drive better solutions for advertisers and stronger monetization possibilities for World Wide Web radio companies.

“Ronning Lipset Radio was the first company to recognize the untapped value and immense opportunities presented by Net radio advertising,” Perlson said. “They have generated more revenue for the online radio industry than

any other third-party rep firm and have accounted for close to 14 billion audio-player impressions sold since the company’s inception.”

An World Wide Web Radio Explosion

by the past five years, Net radio has posted explosive growth on both the listener side and the advertiser side. According to Arbitron Edison’s Infinite Dial 2008 Study, more than 50 million folks in the United States currently listen to Web radio every month. That number is expected to double by the next several years. With that acquisition, TargetSpot intends to leverage that growth in new ways.

“The online radio audience is exploding, and our combined platform is now clearly unsurpassed in the industry,” said Andy Lipst, cofounder of Ronning Lipset. “Ronning Lipset and TargetSpot have been complimentary leaders and innovators in the space and combined are poised for explosive growth. We aim to be able to meet every advertiser’s needs and continue to be the leader…

Orginal post by Mike

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