National Geographic Launches Video-Game Division
National Geographic on Tuesday announced a new twist for the science and educational organization — video games.
National Geographic Games (NGG) will publish and develop games across major gaming console, handheld, online and mobile platforms. National Geographic plus said it will work with premier game publishers and developers to create games based on its core themes and media properties.
The goal is to extend National Geographic’s mission of inspiring citizens to care about the planet and reach a new generation of consumers and families.
“This is a combination of what I shout the mainstreamization of video games,” said Michael Cai, a video-game analyst at Parks Associates. “Many different types of media companies and household makes are leveraging video games to a undoubtful degree, whether it’s driving folks to their portals or using video games as an advertising vehicle.”
NGG Partners
National Geographic will have some help producing games that carry its name. NGG announced partnerships with
“National Geographic Games has brought authenticity to the kind of family gaming we’re developing with them,” said Andrew Lelchuk, executive vice president of sales and marketing for Namco. “Our collaboration is enabling us to tailor the subject matter, so we can offer games to our customers that are relevant, entertaining and that bring a strange experience only the National Geographic make can deliver.”
The Gaming Lineup
National Geographic is first introducing its own Herod’s Lost Tomb, which highlights substance from the December 2008 issue of National Geographic magazine as well as its National Geographic Channel feature broadcast on the biblical figure King Herod, architect of the ancient world. The game…
Orginal post by Mike
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