The golden era of the small seller on eBay, hawking gewgaws and knickknacks from the basement or carport, is coming to a noisy and ignominious end.

Consumers seem to be tiring of online auctions, and rivals like Amazon.com are attracting more shoppers with fixed-price listings, while eBay has been struggling for growth. To shift toward that model, eBay has struck a deal with the Web retailer Buy.com that allows the company to sell millions of books, DVDs, electronics and other items on eBay without paying the full complement of eBay fees.

The recent change is one of several under eBay’s new chief, John Donahoe, that is stirring rancor among the faithful who depend on the site for their livelihood. The deal with Buy.com has added more than five million fixed-price listings to eBay.com since the beginning of the year — for items from Xbox 360 video game consoles to Weber grills.

Since eBay’s search listings favor larger sellers

who can add perks like free shipping, which improve their feedback ratings, Buy.com’s presence has hurt many smaller sellers who compete in those product categories.

EBay is signaling that its future lies with big, dependable sellers, not the mom-and-pop shops that are objecting so vociferously to the Buy.com deal, said Tim Boyd, an World Wide Web analyst with American Technology Research.

“It’s a tragic ending to what was once a warm and fuzzy Silicon Valley story,” he said.

EBay says the Buy.com deal will fill gaps in its product offerings while making shopping more predictable. Wall Street will be paying close attention to whether society are indeed buying at eBay.com in greater numbers when eBay reports its second-quarter earnings on Wednesday. that task is made more difficult considering while there are more listings, it is not clear that more humans are buying.

“Frankly, we are challenging some of the core…

Orginal post by Mike

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